Quantitative Research

Methodologies

smarQuest uses all quantitative techniques and methodologies to effectively achieve research objectives:

1. Face to Face Interviews: Surveys (Consumer and Business), In-Hall Tests and Street or Mall Intercept studies.

2. Telephonic Interviews (Consumer and Business)

3. Web, mail or e-mail studies.

We have strong expertise in designing and conducting various types of studies:

 Consumer Understanding

-Customer Satisfaction, Usage & Attitudes, Lifestyle, Media Habits, Market Segmentation

 Branding and Communication

-Corporate Evaluation, Brand Performance, Advertising Test, Marketing Message Recall

 Product and Innovation

-Concept Test,  Product Test, Product Range Extension Test, Full-Profile Conjoint

 Price

-Brand Price Trade-Off, Price Sensitivity and Price Elasticity measurements

 Distribution

-Store-check, Retailers Evaluation, Mystery Shopping

Products

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